This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from STORENAME (referred to as the “Site”).
Personal information we collect
When you visit the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the Site, we gather information about the specific web pages or products you view, as well as the websites or search terms that led you to the Site. This automatically-collected information is referred to as “Device Information”.
We collect Device Information through various technologies:
- Cookies: Data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
- Log Files: Records actions taken on the Site, capturing data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files that record information about your Site browsing activity.
Furthermore, when you make a purchase or attempt to do so through the Site, we gather certain information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information”.
In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.
How we use your personal information
We use the Order Information collected to fulfill orders placed through the Site (including processing payment details, arranging shipping, and issuing invoices/order confirmations). Additionally, we use Order Information to:
- Communicate with you;
- Screen orders for potential risk or fraud; and
- Provide information or advertising about our products or services, in line with your preferences.
Device Information is utilized to screen for potential risk and fraud (particularly your IP address), as well as to enhance and optimize the Site’s performance. This includes generating analytics about how customers browse and interact with the Site, and evaluating the success of marketing and advertising campaigns.
Sharing your personal information
We share your Personal Information with third-party service providers to assist us in utilizing your Personal Information, as described above. For example, we utilize Google Analytics to understand how customers use the Site. You can read more about Google’s use of your Personal Information here, and opt-out of Google Analytics here.
Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.
Behavioral advertising
Your Personal Information is used to provide targeted advertisements or marketing communications believed to be of interest to you. For more details on how targeted advertising operates, visit the Network Advertising Initiative’s educational page here.
You can opt-out of targeted advertising via the following links:
Alternatively, visit the Digital Advertising Alliance’s opt-out portal here.
Do not track
Please be aware that we do not alter our Site’s data collection and use practices in response to Do Not Track signals from your browser.
Your rights
If you are a European resident, you have the right to access your personal information held by us, and to request corrections, updates, or deletion of your personal information. To exercise this right, contact us using the information below. Additionally, note that your information may be transferred outside of Europe, including to Canada and the United States.
Data retention
We maintain your Order Information for our records when you place an order through the Site, unless you request its deletion.
Changes
We may update this privacy policy occasionally to reflect changes to our practices or for operational, legal, or regulatory reasons.
Contact us
For more details about our privacy practices, questions, or complaints, please contact us via email at [email protected].